Authors:
Di Shi
Ningbo China Institute for Supply Chain Innovation (NISCI)
74
Summary:
The traditional freight forwarding industry faces high error rates and long training cycles due to heavy reliance on manual labor. Employee turnover and rising labor costs, combined with declining profitability, challenge long-term stability. Additionally, the market is overly homogeneous, leading to price competition and the erosion of customer loyalty, as AI replaces traditional consulting services. Digital transformation is seen as a way to reduce costs, improve efficiency, and create differentiation, helping small and medium-sized freight forwarders develop a more competitive and sustainable business model.
