Authors:
Wenxuan Gu, David Joseph Siwy, Qizhi Gao
Nottingham Ningbo Masters in Supply Chain Management
25
Summary:
This case study delves into the innovation in last mile delivery within the e-commerce sector, specifically focusing on rural electronic customers. It investigates the changes implemented before and after the COVID-19 pandemic, examining the impact and effectiveness of these innovations. The research sheds light on the strategies and improvements made in the last mile delivery process to cater to the unique challenges faced by rural electronic customers.
Bravo