Behind the Curtain: Evaluating Supply Chain Responsiveness

Authors:
Maria de Loreto Cantu Villarreal, Ray Zhang
MIT Supply Chain Management Program

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Summary:
The project centers on the assessment of a water bottle company’s supply chain responsiveness. Through the analysis of shipment data, the goal is to identify relevant metrics for evaluating the agility of the supply chain and establish effective performance targets. This analysis is intended to strengthen the company’s capacity to swiftly meet customer demands and navigate market fluctuations.


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